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Kenya has been ranked in position 77 out of the 99 best countries to start an online business according to BestAccountingSoftware.com.
The rankings come even as e-commerce continues to grow year-on-year, with eMarketer forecasting global sales worth $6.542 trillion by 2023, accounting for 22 per cent of all retail sales (up from 14.1 per cent in 2019).
This means 2021 could be the year to start your online business.
To find out, the firm s researchers looked at 20 different categories across 99 countries.
From Gross National Income (GNI) per capita and corporate tax rates to the number of social media, internet users, and co-worker spaces by each individual country, they analysed a plethora of key areas. ....

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