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BBCNEWS Verified Live June 4, 2024 16:39:00

Finally from me, perhaps one of your new year s resolutions is to spend less time on social media. or maybe more! but if you re a regular user, you ll probably be subject to or victim of influencer marketing. the trend is forecast to grow in 2024, with the so called creator economy expected to be worth an estimated $500 billion by 2027. a new report from the advertising agency ogilvy has been delving into the influencer trends that will shape and define 202a. here s ogilvy s global head of influence, rahul titus. what we are seeing is something called ai twin, so, this is basically when you have an ai persona of a very famous celebrity or influencer, you know, so these alter egos online that are basically transforming this whole space. it s really fascinating, you know, because what they do is they re taking that influencer audience dynamic away from spectatorship to a really active one, so they can engage much more ....

Influencer Marketing , Social Media , Creator Economy , Influencer Trends , Advertising Agency Ogilvy , 00 Billion , 500 Billion , Ai Twin , Rahul Titus , Alter Egos ,

Netizens support suspension of TV host for comments on Japan quake

A host from a broadcasting station has been suspended after making inappropriate remarks about the earthquake in Japan, with experts noting that public figures and people from both countries should refrain from provocative remarks. ....

Li Haidong , Wang Wenbin , China Foreign Affairs University , Institute Of International Relations , Xinhua News Agency , Chinese Foreign Ministry , Broadcasting Station , International Relations , Global Times ,

BBCNEWS World Business Report June 4, 2024 05:51:00

This trend is set to continue in 2024 and the creator economy is expected to worth an estimated $500 billion by 2027. a new report from influencer agency ogilvy delves into the influencer trends that will shape and define 202a. live now to rahul titus, ogilvy s global head of influence. good to have you on the programme. what is intriguing is the influences seem to be really grabbing market at the moment, market share and having a huge influence are not actually human beings? they are avatars? is that correct? that s absolutely right. what we are seeing something called ai twins when you have an ai persona of a celebrity or influence, alter egos online that are transforming the ....

Creator Economy , Influencer Agency Ogilvy , Influencer Trends , 500 Billion , 00 Billion , Rahul Titus , Human Beings , Market Share , Alter Egos ,

TOKYO As global temperatures rise in the coming decades, the "four horsemen of the Anthropocene" heat, fire, drought and floods will push hum ....

Gaia Vince ,