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>> with only months to go before the next election, hundreds of millions of dollars are being poured into television ads. which ones work and which ones backtire? we have been testing them with our group. let's take a look at the two most powerful ads. i want to begin with the ad that whichevers mitt romney, one of the most powerful and impactful. let's take a look. >> do i believe the supreme court should overturn row v. wade? yes. >> planned parenthood, going to get rid of that. of course i support the 11th amendment. >> the 11th amendment would let employers opt out of health coverage if th...

>> with only months to go before the next election, hundreds of millions of dollars are being poured into television ads. which ones work and which ones backtire? we have been testing them with our group. let's take a look at the two most powerful ads. i want to begin with the ad that whichevers mitt romney, one of the most powerful and impactful. let's take a look. >> do i believe the supreme court should overturn row v. wade? yes. >> planned parenthood, going to get rid of that. of course i support the 11th amendment. >> the 11th amendment would let employers opt out of health coverage if th...

>> with only months to go before the next election, hundreds of millions of dollars are being poured into television ads. which ones work and which ones backtire? we have been testing them with our group. let's take a look at the two most powerful ads. i want to begin with the ad that whichevers mitt romney, one of the most powerful and impactful. let's take a look. >> do i believe the supreme court should overturn row v. wade? yes. >> planned parenthood, going to get rid of that. of course i support the 11th amendment. >> the 11th amendment would let employers opt out of health coverage if th...