Detailed text transcripts for TV channel - MSNBC - 20150913:11:51:00
One thing crossing generational gaps -- maybe just a sign of the times -- is that millennials seem to spend money where they can have the most impact. even if your brand is about quality, which is a great thing, it needs to be about more. it needs to be about impact as well. >> is there a way to reach millennials and other generations using the same kind of marketing? >> when you look at how to target customers you shouldn't be look at ooims looking for millenni millennials. i'm looking for john, his big thing to do is gaming. that's the kind of hyper targeting that's going to make your busine...
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