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To target smart cast by people under 30. it was only 1 million in 2014. >> so these are uncounted. previously people who were not part of the mix? >> exactly. georgia, 800,000 people who voted early who did not vote in 2014. the last thing i mentioned quickly is seniors. seniors are the flip side of millenni millennials. their share goes up from 6. normally republicans win seniors. they won them by 15 points in the last two midterms. 2010 and 2014. cnn and the wall street journal polls. republicans are losing seniors because of the forecast us on medicare and health care. those three groups wi...

Trump on values and the way he talks about race and the way he talks about women. the volatility. it is a personal judgment not only among women. >> the wild card. the swing voters. >> the men have moved. in the cnn poll, democrats are winning college educated white men which never happens. they have not hit 40% since 2006. they are winning them as well. the women are the really big number. that is the first one. second, i think, millennials. millennials are a strongly democratic leaning group. they are plus 20 among them. they usually fall off in mid terms. 20% of the vote in the presidential...

Points. or for that matter, is she going to win all of these states, what it does show is that even in light of the comey letter we saw a week ago, that she was able to hold her own and build back a little bit of the momentum she had lost when that letter came out. >> what do you think of the clinton coalition tomorrow if she wins? >> i think that the balance in the democratic party is gradually moving from the rust belt to the sun belt. and the big difference from obama and clinton will be -- it looks like from the early vote that mark preston has been so excellently reporting on. it will be ...

That. you saw evidence that hillary clinton is probably a little bit ahead. >> that is right. i have to throw out my polling caveats. i don't believe it in previous years. i think cell phones make a difference. very difficult to poll millenni millennials. the differences we may not get good answers out of the polls. >> it is not the pollsters are purposely getting it wrong. >> that is ridiculous. the signs are just tougher today. >> there is more of it. thank you for being here early. nice to have you on board. facebook sets a record for quarterly revenue, but the stock is getting crushed in...

One thing crossing generational gaps -- maybe just a sign of the times -- is that millennials seem to spend money where they can have the most impact. even if your brand is about quality, which is a great thing, it needs to be about more. it needs to be about impact as well. >> is there a way to reach millennials and other generations using the same kind of marketing? >> when you look at how to target customers you shouldn't be look at ooims looking for millenni millennials. i'm looking for john, his big thing to do is gaming. that's the kind of hyper targeting that's going to make your busine...