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I happened to be reading Howard Bloom's book The Genius of the Beast when I saw something odd happening in social media - there was a minor blow up on a science blogging site called Scienceblogs.com over a new column that would be written by people from Pepsi, which threatened to become a major blow-up because of social media, and it got me thinkin

The series of interviews with some of the participants of the 2008 Science Blogging Conference was quite popular, so I decided to do the same thing again this year, posting interviews with some of the people who attended ScienceOnline'09 back in January.