A Non-Designer's Guide to Visual Hierarchy [Best Practices + Examples] Ever click on a website, take one look and say "Hm, that's going to be a no" while you look for the exit button? For me, it's usually because of three reasons: the site looks outdated, crowded, or hard to navigate. Bad design can keep your target audience from gaining any interest in your brand. That's why it's important to understand the key design principles that will help you draw your audience in, keep them on the page, and generate conversions. Here's an easy guide on a specific design principle: visual hierarchy. We'...