WordPress to block Google's ad tracking tech- Business News
WordPress to block Google's ad tracking tech FLoC will replace third-party cookies. It uses an algorithm that will place people with similar browsing histories in a group for target advertising. The feature is yet to be completely rolled out BusinessToday.In | April 21, 2021 | Updated 13:48 IST WordPress to block Google's ad tracking tech Open-source content management system (CMS) WordPress said that it will block Google's new ad tracking technology. The company said that it sees the system as a security concern. Google is currently testing the feature called Federated Learning of Cohorts (...
Source: businesstoday.in