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WordPress to block Google's ad tracking tech FLoC will replace third-party cookies. It uses an algorithm that will place people with similar browsing histories in a group for target advertising. The feature is yet to be completely rolled out BusinessToday.In | April 21, 2021 | Updated 13:48 IST WordPress to block Google's ad tracking tech Open-source content management system (CMS) WordPress said that it will block Google's new ad tracking technology. The company said that it sees the system as a security concern. Google is currently testing the feature called Federated Learning of Cohorts (...

Google’s new ad tracking tech to be blocked by WordPress Updated: Updated: April 19, 2021 13:35 IST WordPress, that powers about 41% of the web, has released four lines of code that can help developers block FLoC for their websites. Share Article Google’s new ad tracking tech to be blocked by WordPress.   | Photo Credit: Special Arrangement WordPress, that powers about 41% of the web, has released four lines of code that can help developers block FLoC for their websites. (Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click here to subscribe for fre...