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Google's new ad tracking tech to be blocked by WordPress


Google’s new ad tracking tech to be blocked by WordPress
Updated:
Updated:
April 19, 2021 13:35 IST
WordPress, that powers about 41% of the web, has released four lines of code that can help developers block FLoC for their websites.
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Google’s new ad tracking tech to be blocked by WordPress.
  | Photo Credit: Special Arrangement
WordPress, that powers about 41% of the web, has released four lines of code that can help developers block FLoC for their websites.
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WordPress, an open-source content management system, said it will block Google’s new ad tracking technology as the company sees it as a security concern. ....

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Google's plan to stop using tracking cookies will not be the end of invasive targeted advertising


Google’s plan to stop using tracking cookies will not be the end of invasive targeted advertising
Rather than tracking users individually, the tech giant will group them into a crowd with similar interests.
AFP Photo
Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move the company says will plot “a course towards a more privacy-friendly web”.
The change is significant. Chrome commands some two-thirds of the web browser market. Third-party tracking cookies, meanwhile, underpin much of the targeted advertising industry. And, while Mozilla’s Firefox and Apple’s Safari have already stopped supporting third-party cookies, Google is the first firm to produce replacement advertising support. ....

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