Google’s new ad tracking tech to be blocked by WordPress Updated: Updated: April 19, 2021 13:35 IST WordPress, that powers about 41% of the web, has released four lines of code that can help developers block FLoC for their websites. Share Article Google’s new ad tracking tech to be blocked by WordPress. | Photo Credit: Special Arrangement WordPress, that powers about 41% of the web, has released four lines of code that can help developers block FLoC for their websites. (Subscribe to our Today's Cache newsletter for a quick snapshot of top 5 tech stories. Click here to subscribe for free.) WordPress, an open-source content management system, said it will block Google’s new ad tracking technology as the company sees it as a security concern.