Mobile accounted for 18% of US search spend in Q4 2012
January 11th 2013 11:09 Smartphones and tablets accounted for almost a fifth (18%) of total US search spend in Q4 2012, according to data from IgnitionOne. Year-on-year figures show that paid search spend on tablets has increased by 163% compared to 87% on smartphones, while clicks have increased by 135% and 29% respectively. The report also found that CPCs have increased by 45% on smartphones, while tablet CPCs have increased by a relatively low 12%. On tablets search ad impressions increased 212% while on smartphones the increase was 20%. Separate figures published by the IAB in October ...
Source: econsultancy.com