InMarket Acquires Key Ring, Expanding its Data-Driven Marketing and Insights Suite
AUSTIN, Texas, Dec. 10, 2020 /PRNewswire/ -- InMarket, the leader in 360-degree consumer intelligence and real-time activation, has acquired Key Ring, the top loyalty app, from Vericast. Key Ring launched during the first wave of digitization in offline commerce over a decade ago. Since then, more than 14 million people have downloaded Key Ring, storing over 60 million loyalty cards across tens of thousands of retailers. As part of InMarket, Key Ring will bolster an industry-leading suite of owned-and-operated apps, including CheckPoints, that span the journey as shoppers plan,...
Source: mobilitytechzone.com