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In March, I wrote: Generative AI is rapidly becoming an asset in the hospitality industry. It can quickly help improve efficiency, identify customer trends and preferences, and create an even more personalized experience for guests. To get the full benefit of the new technology, however, hotel companies will need to spend time and money to rethink their business processes and invest in technology solutions. 

Article - Demystifying AI: HSMAI's Curate Preview - By Robert A. Gilbert - AI continues to be an opportunity and a bit of an enigma. On November 7th in Long Beach, we’ll give our organizational members an opportunity to take a deep dive into Demystifying AI at HSMAI’s Curate.