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Shift Digital New Digital Shopper Study: The Good, The Bad and The Worthy Signs for Automotive Retailing In 2024 - Vimarsana News

Shift Digital New Digital Shopper Study: The Good, The Bad and The Worthy Signs for Automotive Retailing In 2024

/PRNewswire/ -- Hearing "I've got good news, and I've got some bad news" never puts one at ease, yet it summarizes the cyclical nature of the automotive...

Demystifying AI: HSMAI's Curate Preview | By Robert A. Gilbert - Vimarsana News

Demystifying AI: HSMAI's Curate Preview | By Robert A. Gilbert

In March, I wrote: Generative AI is rapidly becoming an asset in the hospitality industry. It can quickly help improve efficiency, identify customer trends and preferences, and create an even more personalized experience for guests. To get the full benefit of the new technology, however, hotel companies will need to spend time and money to rethink their business processes and invest in technology solutions. 

Demystifying AI: HSMAI's Curate Preview - By Robert A. Gilbert - Vimarsana News

Demystifying AI: HSMAI's Curate Preview - By Robert A. Gilbert

Article - Demystifying AI: HSMAI's Curate Preview - By Robert A. Gilbert - AI continues to be an opportunity and a bit of an enigma. On November 7th in Long Beach, we’ll give our organizational members an opportunity to take a deep dive into Demystifying AI at HSMAI’s Curate.

Study: Car dealer websites are terrible & how it can be fixed - Vimarsana News

Study: Car dealer websites are terrible & how it can be fixed

A new study shows, with more customers looking online for their next car buying experience, how even a few words online can decide the fate of a sale for car dealers.Shift Digital's Winning Strategies for Converting Shoppers to Buyers, states that a car dealer's website shouldn't list more than 4 Call-to-Action (CTA) on their webpage, which shows the vehicle details.

Car Dealer Websites Are Truly Terrible, New Study Shows How To Fix Them - Vimarsana News

Car Dealer Websites Are Truly Terrible, New Study Shows How To Fix Them

A new study suggests dealers avoid using overly forceful language on their websites and ensure they are optimized for smartphone users