Google to turn off cookies for 30 million users today with Chrome's new feature
Google is set to put in place the 'Tracking Protection' feature, turning off internet cookies today for 30 million Chrome users.
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Google is set to put in place the 'Tracking Protection' feature, turning off internet cookies today for 30 million Chrome users.
Industry experts dive into the factors they believe informed Chrome’s latest delayed cookie deprecation and the fallout it will cause
Mumbai: Google has revealed that its ambitious aim to disable third-party tracking cookies in the Chrome browser will be postponed until the second half of 2024. In early 2020, Google made its first announcement about its plan to phase out support for third-party tracking cookies in Chrome, called the Privacy Sandbox API testing initiative.
SAN FRANCISCO, Jan 26 ― Google yesterday announced a new plan to stop using small files known as cookies to track people's web browsing habits, after its previous proposals were roundly criticised. US tech giants are under huge pressure to overhaul the way they collect data ― Google was fined...
Google had said its new technology - called the Privacy Sandbox - would allow users to receive relevant advertising without being tracked on an individual level.