'Direct revenue driver': How local broadcaster News 12 is partnering with Google to build a younger audience
May 12, 2021 The strain on media companies’ ad businesses during the pandemic has forced publishers to get creative on how they approached everything from content offerings to who fits in their target demographics. Broadcast news network News 12, which covers local news in the tristate area of New York, New Jersey and Connecticut, is far from exempt from this situation. That’s why the broadcaster took part in the Google News Initiative in early 2020 to try and build a new solution to grow its audience — and subsequent advertising revenue — beyond its traditional viewership of 5 mill...
Source: digiday.com