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'We are ending a sexist policy': Period products no longer classed as 'luxury, non-essential items' msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
May 12, 2021 The strain on media companies’ ad businesses during the pandemic has forced publishers to get creative on how they approached everything from content offerings to who fits in their target demographics. Broadcast news network News 12, which covers local news in the tristate area of New York, New Jersey and Connecticut, is far from exempt from this situation. That’s why the broadcaster took part in the Google News Initiative in early 2020 to try and build a new solution to grow its audience and subsequent advertising revenue beyond its traditional viewership of 5 million monthly viewers, made up mostly of 35- to 55-year-old women, according to Chris Vaccaro, vp of digital news at Altice USA, parent company of News 12. ....