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Core Web Vitals Not Really Your Problem? Google is burdening the USERS of software like WordPress and not the developers to fix it for Core Web Vitals. Is that fair? Bio 362 You are not alone if  you’re struggling to improve Core Web Vitals scores and coming up short.  Anecdotal evidence suggests that achieving high Core Web Vitals performance is difficult.  The reason is because publishers and SEO are trying to fix something that technically is not broken. Advertisement Paradigm Shift in How Sites are Developed We are in the beginning stages of a major paradigm shift in how web pages ar...

Google algorithm updates 2020 in review: Core updates, passage indexing and page experience Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020. Barry Schwartz on December 30, 2020 at 8:00 am More This year will forever be known as the year that brought introspection, slowed people down and had them focus less on business and more on family. But, despite the COVID-19 pandemic, business must go on, and so it did with SEO and Google’s numerous algorithm updates throughout the year. From cor...

Skip to content Is Your Business Ready for the Google Page Experience Update? 2021 offers potential when it comes to ushering in a new year. What does this mean for businesses that have found their niche and created the perfect web experience? It’s going to change, at least for Google. Google recently announced they have come up with a brand-new ranking algorithm that has been designed to judge web-pages concerning how a user perceives the experience. While it has always been advised by SEO experts to make sure the user experience for your site is dynamic, welcoming, and easy to use, how we...

I have seen the future of SEO and it lies in the “messy middle” of the purchase journey. The “messy middle” is where people decide what to buy, according to research by Google’s Market Insights team in the U.K. Advertisement Continue Reading Below Now, I wish that this vision of where SEO is headed in 2021 and beyond was mine. If I’d figured this out on my own, then I could charge big bucks to share this knowledge and wisdom with others. The article was written by Alistair Rennie and Jonny Protheroe, who work on Google’s consumer insights team in Great Britain. This 1,000-word a...