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How did it affect advertisers, and moreover, how did it affect Facebook? According to a study by Forrester, only 7 of 42 companies who participated in their study reported that their revenue decreased in Q3 as compared to Q2 of 2020. The other 36 of those companies reported an increase in revenues during that same time. Advertisement These companies all participated in the Q3 2020 Facebook Ads Boycott. The impact of this boycott did not have much impact on Facebook, as they saw their revenue grow 10%, according to MarketingDive’s article. Google Ads’ Smart Shopping Campaigns May Offer Mor...

Are Super Bowl Ads Worth the Money or is YouTube an Alternative? Is it still worth it to invest in Super Bowl ads on TV in 2021? Find out here, and learn why YouTube is a good alternative. Bio 311 Advertisement I remember when watching the Super Bowl ads became my primary reason to tune into the “Big Game.” It was January 22, 1984. I was watching Super Bowl XVIII with my father, a marketing executive at Oldsmobile. During a break in the third quarter, Apple aired a 60-second spot entitled, “1984” which not only launched the Macintosh but became a watershed event in the history of adve...

How to Remove Date Snippets from Search Results? Google's John Mueller offers ideas on what to do about unwanted date snippets in the search results Bio 326 Someone asked a great question in a recent Google SEO office-hours about preventing Google from showing published dates in the search result. Mueller recommended what to do in that situation where a date published should be prevented from showing in the search engine results pages ( SERPs). Static Pages and Publication Dates Normally Google doesn’t show the date a page like contact or about us doesn’t need to show the publication date...

How to analyze on-page copy quality How to analyze on-page copy quality How to tell if your content quality is high enough for Google to be willing to rank the page high enough? Here are a few tools to help you out. Author Categories 30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is most surely one that is semantically relevant to a target query and covers the given topic deep enough to satisfy a search user, hence semantic relevancy is probably the most powerful SEO ...

Press release content from KISSPR. The AP news staff was not involved in its creation. Lawyer SEO Consultation in 2021 for New York City Personal Injury Lawyers by KISS PR December 28, 2020 GMT Qamar Zaman New York City SEO for lawyers 12/28/2020, Dallas // KISSPR // After success in Texas, Zaman aims to help New York City Lawyer Community with his high-value case program. Zaman is a author of various books on SEO. Qamar Zaman is a digital growth consultant and CEO of KISS PR a digital growth company. One of the leading Dallas TX based website growth marketing agencies KISS PR is now branchi...