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For decades, a humble text file governed the behavior of web scrapers. But as the AI industry grows, the social contract of robots.txt is falling apart. 

Google's John Mueller comments on the topic of links from news sites

Google on Choosing the Best Anchor Text Google's Mueller tells how to choose the best anchor text for links Bio 357 Advertisement What’s the Best Practice for Anchor Text? Anchor text is the text used in a link. Anchor text can be “click here” and it can be “Acme Personal Injury Lawyer” and it can be “personal injury lawyer San Diego.” Google’s PageRank algorithm uses anchor text to understand what a page is about. That was the big breakthrough for the founders of Google in 1998. They discovered that search results improved when you used the anchor text (in addition to the tex...

Advertisement Continue Reading Below In a Google SEO Office-hours hangout, a person asked John Mueller about handling a site migration for a site that acquired another one and they are now joining the two websites into a single site. They are also changing the domain name. The person asking the question asked if Mueller had any top considerations on what they should look out for. John Mueller answered with two tips for how to conduct a site migration. 1. Track the “Before and After” URLs His first suggestion is a good one. He said to track all URLs of the current websites before commencin...

Google's John Mueller discusses the mindset for achieving natural backlinks