Google on Choosing the Best Anchor Text
Google on Choosing the Best Anchor Text Google's Mueller tells how to choose the best anchor text for links Bio 357 Advertisement What’s the Best Practice for Anchor Text? Anchor text is the text used in a link. Anchor text can be “click here” and it can be “Acme Personal Injury Lawyer” and it can be “personal injury lawyer San Diego.” Google’s PageRank algorithm uses anchor text to understand what a page is about. That was the big breakthrough for the founders of Google in 1998. They discovered that search results improved when you used the anchor text (in addition to the tex...
Source: searchenginejournal.com