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Google's latest steps include expanding its "Ads Transparency Center", where users will find more information about targeting for ads in the European Union, and giving researchers more data access to understand how Google's products work in practice.
Google Targeted Ads to End Soon--What Does This Mean for User Privacy? Google is now rolling out enormous changes to Google Ads. One of the biggest changes is Google's decision to remove third-party cookies. Photo : David Ramos/Getty Images While Google had seeded the growth and fruits of the digital ad ecosystem through reliance on targeting, the company is now getting immense pressure coming from regulators revolving around data privacy and antitrust. With that said, Google is expected to stop enabling cross-site targeting and tracking of user data spread across all of its different web-b...