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All our metrics say it really did not resonate very well with viewers. a company that measures ad effectiveness found that to be the worst ad, too. budweiser, the best. but we're talking about godaddy so what's the strategy. >> it got a lot of reaction. all right. the clydesdale, the bud commercial, that came out the highest. it wasn't necessarily funny, it was definitely not funny. it was more emotional. >> right. sentimentality is a lever marketers use in these ads. that definitely knocked it out of the park. it had that emotional resonance and people like those ads. especially budweiser wit...

Long shelf life. >> reporter: for the past six years, doritos has been putting their fans to work making the ads. >> sweet heart, i would love to, but the guys are waiting for me. >> i've got doritos. >> reporter: and then having them vote on which one makes the cut. >> this is going to be fun to vote and see their vote count. >> reporter: something other companies are catching on to. this year, audi shot three endings to this scene's prom experience. and is letting viewers vote online, selecting which one makes it to the big screen. budweiser is asking viewers to follow them on twitter to nam...