Gotha Cosmetics News Today : Breaking News, Live Updates & Top Stories | Vimarsana

TikTok virality, diversification, innovation were hot topics discussed by cosmetic and beauty packaging manufacturers at Cosmoprof Worldwide Bologna.

The Italian cosmetics manufacturer will present its latest wave of innovation dedicated to the “Realignment” concept on September 20 and 21 at the Equinox Hotel in New York City. Gotha has put gather three main trends – Dare to Care, Green Lab, Metadisruptive – under the title Realignment: Move Fast, Embrace Low. According to the company, as far as the beauty industry is concerned, the Realignment trends consist in offering product solutions that feed the sense of wellbeing while encouraging...

In the continuation with the renewal of their image initiated at Cosmoprof Worldwide Bologna, Gotha Cosmetics will present a brand new booth at MakeUp in Paris, with a structure entirely enveloped in painted fabric using an exclusive technology made in Italy. Moreover, Gotha will also launch a new wave of innovation under the “Realignment: Move Fast, Embrace Low” macro-concept, focusing on products that feed the need for wellbeing and security. Within the macro-concept, Gotha identified...

The beauty packaging industry is morphing quickly.

Italian make-up manufacturer Gotha Cosmetics is expanding its production capacity with the acquisition of Mia Cosmetic Factory, a filling company specialising in colour cosmetics. Based in Ripalta Cremasca, near Crema, Italy, Mia Cosmetic employs more than 40 staffs and was already partnering with Gotha for the filling of a variety of products such as foundations, mascaras, brow products, glosses and highlighters, among others. The operation will enable Gotha to develop new projects...