CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections
The growth in CTV political ad spending is likely to continue into the 2024 Presidential election cycle
Source: tvtechnology.com
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Spending in America's midterms is breaking records
That is partly because Google and Meta are trying to be virtuous | United States
Source: economist.com
Political Campaigns Flood Streaming Video With Custom Voter Ads
Data mining plus streaming can target political ads household by household, largely unregulated.
Source: nytimes.com
It's time to break the ice with Gen Z employees
Gen Z employees have a societal reputation as screen addicts and TikTok fanatics. But for all the time they spend scrolling through social media, the generation values in-person interactions. Understanding how to manage and retain Gen Z will be key in the coming years.
Source: protocol.com
Digital Ads for 2020 U.S. Elections Focused on
Ad Spending Data from Centro Reveal Digital Media Strategies of Political Campaigns...
Source: globenewswire.com