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New Gracenote Personalized Imagery Solution Helps TV Services Improve Content Discovery and Drive Viewership Curated program images appealing to viewer interests and preferences lead to more hours watched, titles watched News provided by Share this article Share this article EMERYVILLE, Calif., March 3, 2021 /PRNewswire/ -- Gracenote, a Nielsen company (NYSE: NLSN), has launched Personalized Imagery to help video services increase engagement by presenting the most appealing program images to viewers in their user interfaces (UIs), content carousels and program guides.  Leveraging Gracenote ...

| 03 March 2021 Aiming to improve content discovery and drive engagement and viewership, Gracenote has launched Personalized Imagery, designed to help video services by presenting what it says are the most appealing programme images to viewers in their user interfaces (UIs), content carousels and programme guides. The curated programme images are designed to be appealing to viewer interests and preferences and to lead to more hours and titles watched. The feature uses Gracenote Video Descriptors including mood, theme and scenario in conjunction with cast information and the compa...

Roku to Acquire Nielsen's Addressable TV Advertising Business Todd Spangler, provided by FacebookTwitterEmail Roku will add a fat stack of ad tech to its streaming platform under a deal to buy Nielsen’s Advanced Video Advertising business, putting Roku in position to offer a fully addressable advertising solution for TV programmers. Under the agreement, announced Monday, Roku will obtain Nielsen’s video automatic content recognition (ACR) technology and dynamic ad insertion (DAI) system, which can replace ads in linear feeds with targeted, household-level spots on over-the-top streaming ...

Nielsen Media Research has added a new dimension to its systems of tracking TV programming and the viewers who are tuning in. The organization has launched Gracenote Inclusion Analytics, set to deliver "unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it."

Gracenote Inclusion Analytics, which launched Wednesday, combines entertainment metadata with Nielsen's audience measurement data to track inclusion on TV.