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Foreigner, the guy wasn't born here, coming in and taking over the government. creating a regime as rush limbaugh calls it. now he's imposing socialism. anybody who lives in a socialist country, whether europe or any place else would be laughing at this as a notion of socialism. there is a -- this -- this has become the battle front for people who are worried about the very nature of this country. i think ray lot of the worry is irrational, but they're directing it at this. >> steve? >> one thing i think we've got to keep in mind, this didn't start with health care. remember the 2008 campaign,...

And secondly, i thought an election was supposed to be a job interview. and believe me, it's important. ray lot of elections are determined by just what they're about. every presidential election people run, and believe it or not, it's kind of scary this year, but believe it or not, most everybody actually tries to do what they say they're going to do when they're running. they're telling you what they believe. and so you got to take them seriously. >> looming over the former president's first campaign stop for donald trump's recent attacks on his character. here's what he and candidate clinto...

>> yes, we actually do. a lot of people still me tina you should sell stickers and do wall decals and pillows and posters and i'm like no. because i really believe in focusing on the one product, or one line of products, and just making those right. and being known to be the best in that category. and that's what i'm stieving for with tattly. >> why do you choose that path versus being known to be the best design of this kind of thing, right? because stickers, tattoos, they sort of fit in the same genre. >> yeah, but then i'm watering down what the brand tattly is. tattly, there's the word tat...

>> a few months after we offered to produce some of the gold tattly we unfortunately learned we were miss led by our vendor. that they're, in fact, not made in the u.s. which was -- i had to take a deep breath. because i built a company on made in the u.s. you know, on this idea. we had to -- we had a long discussion whether we wanted to continue or not. and while we're still selling them now, even though they are made in china, we say on the back, they're currently made in china but we're moving production to the u.s. we have plans of, and we found a vendor that will start selling them early ...

Marketing. the company's grown entirely by word of mouth. and it's created a tattoo frenzy. tattlies have shown up in fashion blogs, in celebrity instagram photos and on the shelves at popular stores like urban outfitters. >> the word just really spread. we never really had to do a lot of reachout, which is amazing and quite humbling. >> as to be expected, as her company grew, the competition noticed. >> there's a lot of other companies that all of a sudden popped up doing exactlied same thing all around the world. i mean just something i just realized when you have a good idea other people wi...