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The woman behind the popular design blog swiss miss, she just couldn't stand how they looked. >> complete insult to my aesthetic. >> so she took matters into her own hand and like any good entrepreneur started a company that solved a problem. she called it tattly. >> what we're trying to do is just elevate what temporary tattoos can be. so we're kind of changing what -- how they're perceived. because there are beautifully designed and they're done by professional artists. >> tina's got a team of artists around the world who create the designs and then get a cut of the sales. and the designs ru...

Do you get a lot of requests to expand into other products? >> yes, we actually do. a lot of people still me tina you should sell stickers and do wall decals and pillows and posters and i'm like no. because i really believe in focusing on the one product, or one line of products, and just making those right. and being known to be the best in that category. and that's what i'm striving for with tattly. >> why do you choose that path versus being known to be the best design of this kind of thing, right? because stickers, tattoos, they sort of fit in the same genre. >> yeah, but then i'm watering...

Frenzy. tattlies have shown up in fashion blogs, in celebrity instagram photos and on the shelves at popular stores like urban outfitters. >> the word just really spread. we never really had to do a lot of reachout, which is amazing and quite humbling. >> as to be expected, as her company grew, the competition noticed. >> there's a lot of other companies that all of a sudden popped up doing exactlied same thing all around the world. i mean just something i just realized when you have a good idea other people will follow. and so we have literally created a industry of, you know, companies aroun...

We've reported on a lot of small businesses that have disrupted industries in a significant way. one of them is paperless post which shook up the traditional stegsery business. started by a brother and sister team their online innovation was an inviting change for consumers. if you're like most americans, your life has gone electronic. you shop, bank, pay your bills, and send e-mails all online. and even though there are plenty of ways to send digital invitations, when it came time to send one for his 21st birthday party, james hirschfeld was shocked he couldn't find a classy digital invitatio...

December 16th. ray lot going on today including new nbc polls that show how the president is doing today and how he would do matched against sarah palin in a couple of years. plus, michael vick says he is ready to own a dog again. in other news john wayne gacy is ready to adopt a couple of kid.. no, he is not around anymore. first the news. the house will vote today on the tax plan negotiated by the white house and republican leaders after easily cleared the senate yesterday. in an overwhelming 81-19 vote, both democrats and republicans agreed to extend the bush era tax rates for all ameri...