The Stanley Cup craze: How the 'ugly' over-sized cup went from rock bottom sales to a viral bestseller
It all started with a car crash. On November 15, 2023, TikTok user Danielle Marie Lettering posted a video showcasing the aftermath of her car catching on fire. The video, filmed on her phone, centres on the car’s front seats, burned and flaking from excessive heat. The outer layer of the Kia steering wheel is peeling. Lettering’s voice, however, is upbeat. “Everybody is so concerned about if the Stanley spills,” she says, her hand reaching into the wreckage to lift her intact Stanley Quencher tumbler, nestled between both burnt seats. “But what about this…” she says, lifting it ...