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Bloomsbury’s Greg Heinimann on creating beautiful book covers Greg Heinimann discusses his career journey from Waterstones bookseller to Bloomsbury deputy creative director, plus the secret to designing an eye-catching book cover 21/04/2021 7:16 am There’s a certain irony in the fact that the rise of digital is helping revive our love of the analogue world of books. Over the last few years, and even more so during the pandemic, social media has become a vital tool for publishing houses to promote new titles. In turn, the humble book jacket is having its own moment in the spotlight, thanks to the rise of Bookstagrammers, colour coordinated ‘shelfies’ and viral cover reveals, such as the recent one for Sally Rooney’s hotly anticipated new novel, Beautiful World, Where Are You. ....