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P.E.I. potatoes are again rolling down the highway to the United States, after the border was reopened to the imported spuds late last week following a near four-month ban. The Potato Board says American customers seem eager to have Island potatoes back and that orders are strong.
A new social media campaign is targeting shoppers in Massachusetts, warning them of rising prices and empty shelves as long as potatoes from Prince Edward Island are blocked from the United States.
The ban on the export of P.E.I. potatoes to the United States is forcing American buyers to look elsewhere to fill orders, and one Boston-area dealer predicts consumers will pay more, the longer the border closure goes on.