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The concert film, compiled from several Swift shows at Southern California’s SoFi Stadium, is expected to launch with $100 million, or possibly more. Advance ticket sales worldwide have already surpassed $100 million.
Greg Marcus has been in the movie business for years but he never expected to be urging moviegoers to take out their phones during a film — let alone to be crafting friendship bracelets in preparation for an opening weekend.
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Were you on the bleachers while the cheer captains watched Taylor Swift's Eras concert at Soldier Field? The cruel summer ends with the release of the "Taylor Swift:The Eras Tour" concert film, coming to suburban theaters Friday.
Movie theaters are readying for an onslaught like they’ve never seen before beginning Friday when “Taylor Swift: The Eras Tour” debuts.