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Movie theatres are preparing for the release of 'Taylor Swift: The Eras Tour', a concert film expected to launch with over $100 million in ticket sales. The film marks a new trend in the industry, as big stars like Swift and Beyonce are bypassing Hollywood studios and making deals directly with theatres.
NEW YORK -- Greg Marcus has been in the movie business for years but he never expected to be urging moviegoers to take out their phones during a film — let…
After a premiere in Los Angeles on Wednesday, there won't be any advance screenings until the movie begins playing at 6 p.m. local time Friday. Most wide-release movies open with Thursday showings and Friday daytime screenings. It's another wrinkle in a nontraditional release that's challenging Hollywood norms.
Movie theaters are readying for an onslaught like they’ve never seen before, beginning Friday when “Taylor Swift: The Eras Tour” debuts.
Greg Marcus has been in the movie business for years, but he never expected to be urging moviegoers to take out their phones during a film — let alone to be crafting friendship bracelets in preparation for an opening weekend. But there the chief executive and chair of the Marcus Corporation is in a promotion for his theater chain headquartered in Milwaukee, Wisconsin, stringing beads together while humming “Shake It Off.”