Amid the heatwave, a Re 1 water brand is out to upend branding with social impact
A husband-wife duo takes an unusual approach to advertising their product to ensure they can sell affordable drinking water.
Source: indiatimes.com
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Failure to close the deal may be a blessing in disguise for Bisleri & Tata Consumer
Selling Bisleri, a high-volume, low-margin product, didn’t make much sense for the Ramesh Chauhan-led group. The eponymous brand is the clear leader in a booming market
Source: moneycontrol.com