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Local FMCG brands may have grown faster than national brands in the last one year, but any competition can be met with “differentiated products”, said Vikram Grover, managing director of NourishCo Beverages, subsidiary of Tata Consumer Products, in an interview.
Selling Bisleri, a high-volume, low-margin product, didn’t make much sense for the Ramesh Chauhan-led group. The eponymous brand is the clear leader in a booming market
According to reports, Ramesh Chauhan, owner of Bisleri International, is looking for a suitable buyer who will nurture and grow the brand.
When the Chauhans-led Parle Exports bought Bisleri from the Italian businessman in 1969, he was merely 28 years old.
The European startup has just received funding from Temasek and hopes to transform the packaged water segment, CEO Martin Murray tells Opto.