From CMO to CEO: why the value of difference musn't be overlooked
Vodafone's former head of media turned Adgile boss Paul Evans charts his journey from CMO to CEO, imparting lessons for other marketers along the way. In the most recent installment of his CMO to CEO column, Paul Evans reflects on why difference is an important currency for any leadership team, or indeed any marketer. Marketers — good marketers — are taught to seek out differences. To create value in differentiation and distinctiveness. We do this as part of solving business problems, whether this be via product innovation, customer experience design, or advertising communications. Bottom...
Source: thedrum.com