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And their identity, and weve believed in this really firmly and its the core of the kids safety effort which is the thing that i worked on. That doesnt mean that everybody is good, and everybody behavesl but if we feel like real identity or real name identity is one of the things that causes people to behave nicely and we actually have seen data that when you take facebook and you take comments and import it to other sielts because its facebook the amount of trooling go down and the amount of real and authentic comments go up and its awesome and where we start from. The second thing i was goin...

Important for people in the school space and probably Law Enforcement to remember is that social media platforms whatever it is and you name it what . A million apps for the mobile platform alone. Those are not the context of bullying. School life, school, peer life, peer relations. Thats the concept of bullying whether its bullying or Cyber Bullying and this blame the new thing thats come along because we dont fully understand it because we kind of dont like it, or its a waste of time for kids and all of those things are understandable and we blame what we dont understand, but kids love the m...

That piece of content and instead of reporting to facebook ink and we have 3,000 people but we dont understand the context of everything going on. You can report to a family or friend or somebody off the site. In the context in the context of the behavior itself. We have seen the reports go down. The closing of the reports go up and when we surveyed the people both the person reported and the person reporting not everyone, but most of the people were very satisfied how it resolved itself. Now just think about that. Somebody said so its like i say to anne anne nice shirt. Nice jacket. But you h...

[inaudible] for the most part, people behave well because their actions are tied to themselves and their identity, and weve believed in this really firmly and its the core of the kids safety effort which is the thing that i worked on. That doesnt mean that everybody is good, and everybody behavesl but if we feel like real identity or real name identity is one of the things that causes people to behave nicely and we actually have seen data that when you take facebook and you take comments and import it to other sielts because its facebook the amount of trooling go down and the amount of real an...

Talk about the behavior and there is tons of research were doing in how people are behaving on our platform and the tools we can give them to resolve their issues and either through themselves and trusted audiences, et cetera, or turn to us and we dont use the term Cyber Bullying and we dont think about its the technology. Its about the behavior itself and i know there is ongoing debate with that and Cyber Bullying captures peoples attentions and everything i have learned from anne and the Nonprofit Community and the academic folks who have researched this when you use a term like Cyber Bullyi...