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Mumbai: London-headquartered global communications company WPP on Thursday announced its 2021 preliminary results with the full year and Q4 financial highlights. The full year continuing operations reported revenue at £12801 million (+6.7 per cent), against 12,003 in 2020. The company posted £1,494 million operating profit for the full year (£1261 million in 2020). Profit
OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape
GroupM has released its ‘This Year, Next Year’ global end-of-year forecast that shows a much faster expansion in the advertising industry than previously anticipated (driven primarily by growth in the US, UK, and China).
Insights foray into emerging types of products, the role of search in the purchase journey, and recommendations for building awareness and driving performance.