E-commerce ad volumes on TV growing by 20 per cent YoY since 2019: TAM data
Mumbai: The e-commerce sector’s ad volume share is growing on television at 20 per cent every year since 2019, as per data by Tam Media Research (TAM). E-commerce ad volumes registered the highest growth in the third quarter of 2021 outshining the festive period. E-commerce category media/entertainment/social media contributed the highest share of total e-commerce ad volumes