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To coincide with World Bee Day, Guerlain has given its Abeille Royale Advanced Youth Watery Oil a striking makeover to help raise funds for bee conservation.
May 20, 2021 Instagram/guerlain When it comes to biodiversity and how our ecosystem functions, bees are the buzzword (pun totally intended). Without bees, plant pollination can’t happen. No pollination means no fruit and its resulting seeds. And that means the plant can’t reproduce. Now imagine this happening everywhere on the planet. Cecile Lochard, Guerlain’s chief sustainability officer, says close to 75 per cent of cultivated plants and 90 per cent of wild flowering plants depend on pollinators, which are mostly bees. “By pollinating flowering plants, bees guarantee the reproduct...
Tthe Guerlain House is taking its commitment to preserving bees to the next level. The House is aiming to raise one million euros to go towards their Guerlain For Bees Conservation Programme.