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Inside the Rise of 'Brotox' – WWD

Fueled by TikTok and increased education surrounding medical aesthetic treatments, boy beauty has found its next frontier: The med spa. ....

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Guidepoint Celebrates 20 Years of Innovation

Guidepoint Celebrates 20 Years of Innovation
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Guidepoint Qsight Data Captures Surge in Millennial Aesthetics Spending

Guidepoint Qsight Data Captures Surge in Millennial Aesthetics Spending
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NEW YORK, May 24, 2021 /PRNewswire/ Guidepoint Qsight s
® data, which includes proprietary point-of-sale and survey data from hundreds of med spas and physician practices in the U.S., captured a surge of Millennial spending on non-surgical medical aesthetics treatments in March and April 2021.
Sales Volume Change by Age Group
Non-surgical Medical Aesthetics treatment sales, particularly for neurotoxins, dermal fillers, and non-surgical skin tightening, reached unprecedented levels in March 2021 with strong growth continuing into April. Overall, Qsight aesthetics point-of-sale data shows sales growth up 27% in March and 14% in April when compared to 2019 (as a pre-COVID baseline) with patients under age 40 growing 70% over the same period. ....

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