Gumtree Labs News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Gumtree launches new ad platform The local marketplace platform is pitching a full ad offering to brands Example of the new brand creative from Gumtree Online marketplace, Gumtree, has released a new advertising platform combining first-party data, predictive purchasing technology, new native products and content innovations aimed at enabling brands to engage with customers. Gumtree Australia director of advertising, Shannon Fitzpatrick, said Gumtree Media’s new advertising offering allows partners to connect their brands to life’s full circle. “It provides unique opportuniti...

Gumtree unveils predictive, first-party data offering for advertisers May 5, 2021 6:30 Gumtree has announced a multi-faceted new advertising offering that will provide first-party insights from its 8.5 million-strong audience network. By combining that data with predictive purchasing technology, new native products and innovative content, Gumtree will work closely with brands to create bespoke solutions using its new Audience Match product, as well as Gumtree Labs. “First party data is a big opportunity for advertisers,” Gumtree Australia director of advertising, Shannon Fitzpatrick told...