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Buy Indian, Bye Western: Gen Z embraces the home truth

​​T​​he contribution of local brands to total sales of true wireless speakers has shot up to 78% in calendar 2023, compared to 48% in 2020, due to more purchases by youngsters, according to latest numbers from Counterpoint Research. For smartwatches, the researcher said the contribution of local brands to total sales is 95% in 2023, from 38% in 2020. ....

Saugata Gupta , Anuj Poddar , Debanjana Kapoor , Counterpoint Research , Gen Z , Bajaj Electricals ,

Buy Indian, Bye Western: Gen Z embraces the home truth, Retail News, ET Retail

Gen Z: The contribution of local brands to total sales of true wireless speakers has shot up to 78% in calendar 2023, compared to 48% in 2020, due to more purchases by youngsters, according to latest numbers from Counterpoint Research. For smartwatches, the researcher said the contribution of local brands to total sales is 95% in 2023, from 38% in 2020. ....

West Bengal , Pradeep Bakshi , Saugata Gupta , Anuj Poddar , Debanjana Kapoor , Tarun Pathak , Counterpoint Research , Gen Z , Counterpoint Research , Saugata Gupta , Debanjana Kapoor , Bajaj Electricals , Anuj Poddar , Consumer Electronics ,