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As baked goods are increasingly preferred over sweets on some occasions, in the next six to eight months, the brand is hoping to open five-six outlets in the Delhi-NCR region. ....
The first shop opens in Maker Maxity, BKC. A second outlet at Lower Parel’s Palladium Mall will launch soon followed by another in Gurugram’s DLF CyberHub by end-May. Expect all the international favourites in a much roomier space. ....
With front-page adverts in the Times of India and other top dailies, VIDA’s initial communications celebrated its status as “India’s ‘not-first’ electric scooter”. ....
Best Media Info: The campaign, led by the brand platform of “Make Way”, was conceptualised by Wieden+Kennedy’s Delhi office, and is expected to cover formats both offline and online| Ad Craft News ....