Step up: Israeli shoe-tracking startup Playermaker joins FIFA innovation program
Shoshanna Solomon is The Times of Israel's Startups and Business reporter Players greet each other at the end of the 2022 FIFA World Cup qualifier group F football match between Israel and Scotland at Bloomfield stadium in the Israeli Mediterranean coastal city of Tel Aviv on March 28, 2021. (JACK GUEZ / AFP) Sports tech startup Playermaker, a maker of a shoe-mounted wearable device to track football performance, has been accepted to be part of the International Federation of Association Football’s (FIFA) Innovation Programme. The innovation program, launched last year by the international ...