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Housing Prices in Israel Continue to Soar, But Can the Nation's New Gov't Reverse the Trend?


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Step up: Israeli shoe-tracking startup Playermaker joins FIFA innovation program


Shoshanna Solomon is The Times of Israel s Startups and Business reporter
Players greet each other at the end of the 2022 FIFA World Cup qualifier group F football match between Israel and Scotland at Bloomfield stadium in the Israeli Mediterranean coastal city of Tel Aviv on March 28, 2021. (JACK GUEZ / AFP)
Sports tech startup Playermaker, a maker of a shoe-mounted wearable device to track football performance, has been accepted to be part of the International Federation of Association Football’s (FIFA) Innovation Programme.
The innovation program, launched last year by the international governing body of association football, aims to help bring innovative products to the game by making sure that new devices meet its global standard. The program will enable firms to try out their products and change their technologies according to needs and rule requirements. ....

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