Cinema's resilience: Exhibitors, industry execs and media buyers on the stop-start recovery
Cinema’s resilience: Exhibitors, industry execs and media buyers on the stop-start recovery Due to factors including ongoing snap lockdowns, cinema has lagged behind other sectors of the media when it comes to attracting advertising in a post-COVID world. Mumbrella's Zanda Wilson chats with industry experts, as well as media buyers about what 2021 looks like for cinema. February 22, 2021 9:27 Few sectors of the media suffered as much as cinema during the coronavirus pandemic, and going by recent ad spend data for December last year, a full recovery remains away off. Cinema, like much of the...
Source: mumbrella.com.au