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How a Hawai‘i Student Started Two Businesses on Social Media
What started as a hobby for Kate Li has turned into a moneymaker that’s helping her pay for college.
March 17, 2021
 
With a click of a button, 112,000 subscribers worldwide receive another alert: 18-year-old Punahou graduate Kate Li has posted a YouTube video. This self-described passionate introvert has grown her following into two businesses and a social media presence that has drawn partnerships with big brands, all while going to school.
 
Growing up in Kaimukī, TV wasn’t a big part of her life, and neither was going out with friends every day. Her parents wanted her to stay home and focus on her studies. But in December 2016, Li and her best friend, Christina He, decided it would be fun to make a channel called Kate and Christina, to document their everyday lives and travels. After a few years, Li found she enjoyed filming and editing so much, she decided to launch a channel of her ....

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