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Screen ka-ching: Will digital be the death of the salesman   -  ISTOCK.COM× A peek into where ad spends went last year and where they are headed tomorrow Till the eve of the lockdown, India was close to $2.94 trillion in size and trotting towards the $5-trillion glory. As the pandemic has dragged us back by over one-fifth of our economic size, questions arise on what would drive the economy towards green pastures. The advertising industry is the health barometer of any growing economy as it promotes what is manufactured and marketed. Once sold, this consumption drives the economy. For a pr...

Indian print ad spends to rise 23% this year, digital media to see 28% surge: Report Synopsis Indian advertising spends recorded a 21.5 per cent drop in terms of value in 2020 due to the pandemic, but total ad expenditure (adex) is expected to register a 23.2 per cent rise in 2021 to Rs 80,123 crore, indicating a strong recovery. Unlike the global experience, where digital is gaining ground very fast, the ad spends in India will also have incremental spending happening on television. The print media will also hold its 16 per cent share of the overall pie in 2021. Mumbai | New Delhi: Print med...

Ad spends to grow 23.5% to Rs 80,123 crore; TV's share to slip marginally Terming the estimates as 'not optimistic, but realistic', GroupM South Asia's chief executive Prasanth Kumar pointed out that they will still be lower as compared to the nearly Rs 83,000 crore achieved in 2019 PTI | February 16, 2021 | Updated 16:44 IST The agency had estimated a 10.7 per cent growth in ad spends for 2020 to Rs 91,641 crore Advertising spends across media platforms in India will grow by 23.5 per cent in 2021 to Rs 80,123 crore in 2021 after a sharp 21.5 per cent decline in the pandemic-hit 2020, a medi...

Ad spends to increase 23.2% in 2021, digital biggest winner: GroupM GroupM's report says that digital advertising spends are expected to be at Rs 27,700 crore, 28 per cent higher than last year, while TV ad spends are expected to grow 18 per cent at Rs 35,914 crore Ajita Shashidhar | February 16, 2021 | Updated 22:48 IST Indian advertisers are beginning to loosen their purse strings. Group M's annual TYNY (this year next year) forecast on adex spends projects a 23.2 per cent growth in 2021. Advertising spends declined by 21.5 per cent last year (to Rs 65,053 crore). However, compared to the ...